September 13, 2009
BY Erin Einhorn
While most candidates grab the microphone when they walk into a senior center and tell the crowd why they're running for office, Melinda Katz takes a different approach.
She sings - belting out "God Bless America" or, if she's with a Jewish audience, the Israeli national anthem.
"This was a first," said Etty Friedman, who directs the Haber House senior center where Katz serenaded residents last week.
"They were excited because this is a song that they associate with America."
The controller hopeful's TV ads also take a personal tone, touting her story as the only girl among three boys raised by a single father after their mother died in a car wreck.
They tell of her work in Albany as a 28-year-old Assemblywoman who told an HMO lobbyist to "stick it" when he tried to block a bill letting women seek OB-GYN care without a referral.
And, as she travels the city, she makes copious references to the toddler son she conceived as a single mom and to raising him in her childhood home in Forest Hills.
"That's what people want to know about," Katz said. "They want to know who you are ...
"I am a woman who went through three years or two and half years of fertility treatments, who knows what it's like to have a passion to have a child, who has now balanced work and motherhood in the same way every other parent does in the city, and so I think it's a product of who I am."
The result: Voters mostly want to talk about her - not her plans for city pension funds.
"How is your father?" asked an older woman in a diner who only knew Katz from her ads. (He died in 1987.)
Others ask if she's single - yes - and if they can set her up with their sons.
"She's very pretty. I hope she wins," said Erika Dumain, 87, after meeting Katz in a senior center.
Katz could insist on explaining why she thinks her four years as a corporate lawyer, five years as an Assemblywoman and eight years negotiating with developers as the Council's Land Use chairwoman make her qualified to be the city's top financial official.
Or, she could spend time defending herself from critics who charge she became too cozy with those developers, taking hundreds of thousands of dollars in campaign contributions from them while considering their zoning deals.
But personal matters are also the issues, she said.
"What I bring to the office is a different dynamic and that's the passions that I have," Katz said. "The things that I care about are making a better city for my son and other kids."